Closing €21M Series B – Behind The Scenes

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A large part of success in entrepreneurship is attracting capital to business. Ideally it should come as revenue from clients, but to get to higher revenue, outside capital is often critical. Cream recently closed a €21M series B round from a public bank (have a look – http://www.cnbc.com/2017/03/24/reuters-america-update-1-south-africas-capitec-makes-first-foreign-acquisition.html). Here is a video showing behind-the-scenes from negotiation of the deal.

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